Vibram Five-Fingers Barefoot Shoes Review

The Vibram FiveFingers shoes take on a tricky challenge. Body mechanics can get quite complicated. Especially when it all starts with your feet. The Vibram FiveFingers shoes are a minimalist or barefoot shoe that improves your body mechanics by letting your footwork the way it should and not the way it does in a shoe. The result is a great ergonomic advantage with improved balance, agility, and grip. They may look funky but they are awesome. Why Its Different The Vibram FiveFingers are a barefoot shoe. That is they try to mimic going barefoot while providing the protection of a shoe sole. They differ from other barefoot or minimalist shoes by giving you individual toe pockets. So you not only have a thin, responsive sole that lets you feel the ground beneath you, but you also have the use of your toes. That may not seem like much, but youd be amazed at how much your pinkie toe can do if you let it. There is a larger debate going on whether shoes are ergonomic or healthy. There is a lot of evidence to support both sides, but weve seen what this argument can do to your pinkie toe. Dont take it out on the pinkie toe. The problem with most shoes is that they push your outer toes in. So your pinkie toe is almost never used. It may be small but it can do a lot. The Vibram FiveFingers not only let you use your pinkie toe but they kind of force you to. By spreading out your toes, the Vibram FiveFingers give you greater control at your base. This translates to better balance, agility and body control. It can also lead to improved posture and less hip, back and shoulder pain if you suffer from those. To make things even better the Vibram FiveFingers are topped (or bottomed) with the legendary Vibram rubber sole perfected for rock climbing and other such activities. This means the shoes fit your foot like a second skin and have an incredible grip. It is almost like having gecko feet. Does it deliver? These shoes deliver everything they promise. It takes very little time to get used to wearing them. And once you start you might find it hard to stop. Your body mechanics will improve. And with that so may your health and confidence. Not bad for a pair of shoes. Beneficiaries The Vibram FiveFingers shoes can benefit anyone who has learned to walk upright on two feet. Others who can benefit from this ergonomic shoe are: Runners/WalkersSwimmersFishermen/womenAcrobatsHomo Sapiens Summary The Vibram FiveFingers shoes are ingenious, well built and a phenomenal personal ergonomic enhancement. They improve your body mechanics at the starting point, your feet. And everything benefits because of that. Balance, agility and body control are all enhanced. Your hips and spine have better alignment and your heel strike (a major cause of back pain) is better. The Vibram sole on the FiveFingers is incredibly responsive and provides unbelievable sure-footedness. The Vibram FiveFingers are available with as an open-top slip-on, an open-top with straps, a mesh top with straps and a neoprene (wetsuit material) with straps giving you an option for almost any activity. No snow skiing model yet. Getting into them the first few times is a little difficult, but you quickly learn. Keep in mind that the Vibram FiveFingers do not offer much protection on the top. The sole is tough and as puncture resistant as any sole. But there is not much on the top the protect your foot. But it is more than actually walking barefoot.

British Colonization Of Indi A Type Of Government

Laurann Byrde Mr. Beaton Global History II November 18,2016 British Colonization of India Imparaliziam is a type of government that seeks to increase its size either by forcing through or influencing though politics other countries to submit to their rule. At this time this is what Europe was doing too many nationals. Imperialism did not just start in the 19th century it was going on from since the 16th century. Imperialism and colonialism were two different things. The European imperialism was caused because the Europeans wanted to be a super power. The Europeans imperialized country like China,India, West and South Africa, the Congo and the Caribbeans were all place that they imperialism. However, India was the most interesting.†¦show more content†¦Due to the conization, India became depended on Britain for everything. The people in India had no political say over the government in India which now controlled by the British.The conflict between traditions, customs, and discontented elites lead to a rebellion. (Imperialism in India Earth And its Peoples 5th Ed ition) The Sepoy Rebellion started of as a small British army with a large number of Indian troops, then turned into the Sepoy Mutiny. The Sepoy Mutiny was a violent and very bloody uprising against British rule in India in 1857. It is also known by other names: the Indian Mutiny, the Indian Rebellion of 1857, or the Indian Revolt of 1857. The Sepoy included people that were negatively impacted by the colonization of India by the British. Their efforts were to protect their religion and social customs protect and liberate the poor and helpless Indians. They believed the British goal was to transform India into their customs and traditions such as Christianity. The Sepoy Mutiny did not get rid of the British but they helped form a voice for their people. The Indian National Congress which allowed more locals to be involved in political decisions for India.(Quora) Imperialism and colonization are always done on behalf of one common thing, the acts of one s own interest. As seen in the colonization of India the British committed the act to gain control of India s resources such as tea,Show MoreRelatedInfluence of Western Music in India5719 Words   |  23 Pagesmusic with western music. Keeping pace with the modern world, Indi pop music is also created. This type of music is created with the amalgamation of Indian and western pop music. Sometimes, `raga` and `taal` which are the most important parts of Indian music are removed from the latest compositions to make the music fit to the modern trend. The tunes, usage of some western musical instruments, words and the trend tend to create a new type of music though the replica of western and Indian fusion is

My Dad, My Hero Free Essays

Nikki Jones Prof. French English 1301 2/11/2013 My Dad Some people might say that the perfect dad does not exist, I don’t know what they know, but what I surely know is that my dad is perfect for me and he is the greatest grandfather. Everything my dad do is special to me, the way he dresses, the way he moves, the way he behave, the way he speaks etc. We will write a custom essay sample on My Dad, My Hero or any similar topic only for you Order Now I just think that it could be greatest thing ever if I could ever meet a man half as great as my dad. My dad is a coach. He is usually wearing tennis shoes, sweatpants and a comfy t-shirt not in an I don’t care kind of look, but like an coach would look. Looking at him you can tell that he is very laid back and easy going. Just the other we were out to eat and this man walks up to him and says â€Å"You look like a coach. I need to talk to one. † However, if you know my dad like I do, you would know that he dresses in all kind of clothes, such as cheap, expensive, soft, formal, informal, etc. I really like it when he wears his suit that is when he his suit that is when he is the most handsome. My father is sort of a large built man standing around 5’10. I’m hesitating to call him fat because he is muscular but he does have a large round belly. He is mostly bald the little hair he does have is gray and he sort of walks like a penguin. He tells me when I was younger he would rock me to sleep on his belly. He is the kind of person that is interesting to listen. His voice is calming and soothing. Every time that I need to hear e an honest opinion, I always go with my father, because he gives me his opinion from the bottom of his heart. At other times when he wants to tell me something that his good or bad, he waits the perfect moment to tell me, it is usually somewhere where that is calm and relaxed. My dad always tries to give me his advice. Sometimes it might appear as I don’t listen or care but when he gives me some advice, it is very important and dear to me. He gives me the support that everyone needs, when my does give his support, I feel safe and very confident. My father is very soothing and affectionate and loving man. He always treats my mom with love and care no matter where and with whom. He wraps his big but soft hands around her shoulders and tells her that he loves her. He never fails to tell me and my siblings how much he loves and cares about us. I will look into his glowing brown eyes and they are shining every time he says to me and that’s how I know he means it. I remember when I was younger around 6 maybe. My sister and I was in the royal court at school they had all the fathers dance with the daughter(the sweethearts). We were fighting just about that entire week on he gets to dance with him. One the day of the dance he took both us by the hands and with us both. We both felt warm and secure in his arms. At that moment I knew that he would as be there for us, he would as love us and do whatever it is to keep us happy. I will always love him and hope one day to meet someone like him. How to cite My Dad, My Hero, Essay examples

The Challenges Facing Contemporary Auditors

Question: Describe about the The Challenges Facing Contemporary Auditors. Answer: Introduction: Auditing refers to the systematic process of examining the affairs of an organization and which has legal and regulatory implications as well. The risks associated with an audit is dependent on the nature of business of the concerned organization. The current study is concerned with evaluating contemporary challenges faced by auditors today across the globe. The study seeks to understand the various risks associated with buying and selling of goods online. The study further highlights the ways in which auditors can detect frauds and misstatements in context of online businesses. Discussion: E-commerce refers to the purchasing selling of goods and transferring data or funds using an electronic network which is in general the internet. The type of business can be business-to-business (B2B) or business-to-customers (B2C) or Customers-to-Business (C2B). In this context, Askary et al. (2012) stated that e-commerce model of business has the lowest level of physical interaction between a seller and a buyer. However, the main benefit of e-commerce business is that its helps in eliminating geographical limitations. In other words, e-commerce business allows a company to reach out to a large number of customers which is not possible under traditional business model based on physical interactions. In addition to this, e-commerce business model increases the chances of sales for a company. However, the above benefits buying and selling online possess certain impacts on a business at both local and international level. As mentioned by Beck and Mauldin (2014), online buying and selling of goods lowers the strength of customer relationship with a concerned company. Put it differently, lack of visit to the online stores and meeting sales executives of the company somehow weakens the bond of relationship between a company and its customers. On the other hand, considering international business arena, cost benefit is one of the greatest benefit of e-commerce to expand current business of a firm (Bowling, 2014). In other words, setting up new offices, hiring new staffs and conducting business in a foreign market involves huge capital investment which further raises the risk associated with the concerned investment in the foreign market. However, e-commerce requires comparatively lower costs to establish business in a foreign country. This is mainly because of the fact that no physical offices or assets are required to be established in the foreign market. However, online buying and selling of goods over the internet also possess certain risks to business. In this context, Gunin-Paracini et al. (2014) stated that loss of transaction integrity is a key risk associated with doing business in e-commerce format. The loss of business integrity take higher form by inadequate audit trail either in electronic or paper form. On the other hand, security threats including virus attacks are yet another key risk to business under e-commerce format which could also result in loss of data or hacking of confidential information of the business and the customers as well. On the other hand, improper accounting policies in respect of certain expenditures in e-commerce business is a key risk to organizations engaged in buying and selling goods online (William et al. 2016). Capitalization of certain expenses like website development expenses, title transfer risk, wrong understanding of complicated contractual agreements, allowances related to warranties an d revenue recognition could lead to incorrect accounting treatment of transaction resulting in non-adherence to International Financial Regulatory Standards (IFRS). There are certain crucial factors to be considered while determining treatment of transactions in an e-commerce business. These are whether the organization is a principal or an entity and if only commission or gross sales are to be recognized. Treatment regarding free goods and discounts also need to be determined. As mentioned by Ihendinihu and Robert (2014), in case other companies are also giving advertisements in the website then on what basis would be the revenue allocated and determined. The above risks can further lead to misstatements and frauds under e-commerce business. Discount allowed account is a key area in respect of online business through which organizations can indulge in fraudulent activities to lower the profitability of an organization. In other words, an organization can show greater amount of discounts offered to customers than the actual discount amount to lower the revenue earned from sales and this further lowers the profit margin. This helps organizations to pay low amount to taxes to the government. On the other hand, in case a company wants to show higher revenues to impress shareholders then the same can be easily done by creating fake email IDs of customers and showing false sales transactions (Waldron, 2016). Lack of physical interaction is the main factor leading to easy manipulation of identity. Misstatement can also occur if an organization even being the principal represent itself as the agent and show false commission on the same. The i ntention behind such strategy is to benefit from tax exemptions due to agent identity and commission expense which also helps in increasing expenses on the profit or loss account and lower profit margin of the organization. The above risks can be addressed through several strategies. Development of adequate security system and audit control measures are the two key measures in this regard. Sound security system would help in reducing the threat of cybercrimes like hacking, identity theft, malware and others. On the other hand, stringent audit control systems could help in identifying frauds and misstatements committed by a company. Auditors while auditing business of an e-commerce nature need to take additional measures to detect failures, inaccuracies and problems in financial reporting to present an authentic opinion on the business of the company (Sanderson, 2013). Auditors need to verify the identity of the customers and suppliers prior to issuing audit statement (Sadgrove, 2016). In addition to this, auditors can obtain all terms of trade, credit terms, licensing and others from the management in respect of conducting the business. Bank account and payment gateways could provide vital insights on t he actual transactions, debit and credit of amounts in the business bank account. This could help the auditors in judging the authenticity of the transactions furnished by business owners. On the other hand, auditors also needs to obtain soft copies of website login details, online orders placed and web page visits of the customers. These are necessary to understand authenticity of sales transactions. In this context, Jang and Kim (2016) mentioned that fraudulent practices can be best managed by auditors by matching the movement of inventories with the sales figures furnished by an organization. Here, random audits can be done to check if the sales volume matches with the volume of goods issued from inventories. Physical verification of stock could be essential in this regard. Furthermore, the amount of website related expenditure need to be properly verified by the auditors to determine the correct treatment of such transactions. Conclusion: The current study revealed that buying and selling goods online offers various financial and non-financial benefits to businesses. However, e-commerce mode of business is also subject to various risks to the businesses using such models. The chances of frauds and misstatements are quite high in such business model. The study further indicated that data related to sales revenue, commission and discounts can be easily manipulated in case of online transactions. The auditors can however take certain initiatives to detect frauds and misstatements. The auditors need to verify the contact details and identity of the customers. In addition, auditors also need to verify inventory movement against the sales volume of companies. Reference List: Askary, S., Goodwin, D. and Lanis, R., 2012. Improvements in audit risks related to information technology frauds.International Journal of Enterprise Information Systems (IJEIS),8(2), pp.52-63. Beck, M.J. and Mauldin, E.G., 2014. Who's really in charge? Audit committee versus CFO power and audit fees.The Accounting Review,89(6), pp.2057-2085. Bowling, A., 2014.Research methods in health: investigating health and health services. McGraw-Hill Education (UK). Gunin-Paracini, H., Malsch, B. and Paill, A.M., 2014. Fear and risk in the audit process.Accounting, Organizations and Society,39(4), pp.264-288. Ihendinihu, J.U. and Robert, S.N., 2014. Role of Audit Education in Minimizing Audit Expectation Gap (AEG) in Nigeria.International Journal of Business and Management,9(2), p.203. Jang, J.Y. and Kim, C.N., 2016. An Analysis of the Effects of Knowledge Complementarities on the Performance of Information System Audit: A Perspective of the Resident Audit in the Project Office.Journal of the Korea society of IT services,15(1), pp.113-129. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Sanderson, I., 2013. Tools for IT governance assurance: using recent updates of ISACA's Information Systems Audit and Assurance Standards alongside COBIT 5 can help auditors evaluate their organization's information systems governance.Internal Auditor,70(5), pp.51-54. Waldron, M., 2016. The Future of Audit.CFA Institute Magazine,27(3), pp.55-55. William Jr, M., Glover, S. and Prawitt, D., 2016. Auditing and Assurance Services: A Systematic Approach.Auditing and Assurance Services: A Systematic Approach.

Menunjukannya dalam bentuk puisi Essay Example

Menunjukannya dalam bentuk puisi Essay Abstrak Taufiq Ismail merupakan sosok yang mempunyai bakat dalam memberikan pemasukan. Pemasukan-pemasukan tersebut diekpresikannya lewat puisi-puisi yang Iowa tulis. Pada umumnya Taufiq mengarang puisi dalam konteks bernafaskan politik dan agama. Puisi-puisi yang bersangkut paut dengan politik, khususnya tahun 1960an, sering dikritik oleh Taufiq Ismail karena pada zaman tersebutlah Republik Indonesia mengalami krisis ; seperti, PKI dan perubahan orde lama ke orde baru. Dengan adanya aspirasi keagamaan, menunjukkan kita bahwasannya Taufiq Ismail merupakan Pongo pygmaeus yang taat dan teguh dalam memeluk keimanan. Aspirasi politik dan agama tersebut sering dikaitkan kedalam puisi-puisinya agar kita sebagai pembaca atau pendengar dapat mengkaitkan kritiknya dengan posisi kita dalam seseorang yang menganuti ajaran agma. Puisi-puisinya juga terkadang terbentuk dalam sebuah nasehat. Pada umumnya, puisi yang bersifat nasehat terdapat unsur-unsur keagamaan demi membuat kita tersentuh akan saran dan pendapat yang Iowa berikan. Dalam pembuatan puisi, pemilihan kata yang tepat seperti kata kita sering digunakan demi membuat suasana cosmopolitan dan nyata. Ada pula rima yang bersamaan demi membuat puisi lebih bermakna. Banyak kata-kata figuratif yang digunakan oleh Taufiq seperti halnya Gayatri yang mengartikan reinkarnasi akan semangat untuk melanjutkan perjuangan. Penulisan puisi yang cukup jenius ini memberikan kita sebagai pembaca atau pendengar minat untuk mengamatinya serta memberikan kita inspirasi. Pada dasarnya, esai ini merangkupi analisa terhadap karangan Taufiq Ismail yang berunsur politik dan agama yang terbentuk dalam puisi. Terdapat kata pengantar yang member penjelasan tentang Taufiq Ismail dan karangannya yang akan di bahas, Directorate for Inter-Services Intelligence Dari analisa tersebut sendiri, dan kesimpulan atas analisa dari puisi-puisi itu. Analisa ini Akan setidaknya memberi gambaran atas bagaimana seorang Taufiq Ismail membuat puisi dalam konteks kea gamaan dan politik. We will write a custom essay sample on Menunjukannya dalam bentuk puisi specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Menunjukannya dalam bentuk puisi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Menunjukannya dalam bentuk puisi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer KATA PENGANTAR Taufiq Ismail ialah seorang penyair yang lahir di Bukittinggi pada tanggal 25 Juni, 1935. Sosok kelulusan Fakultas Kedokteran Hewan di Universitas Indonesia ini lebih dikenal sebagai penyair yang unik atas karangan-karangannya yang bernafaskan politik dan agama. Semangat untuk menjadi penyair diawali dengan rasa cinta untuk membaca lembaran-lembaran puisi karangan orang sebelumnya dan juga sejarah, politik, dan agama. Karya-karya Taufiq banyak mendapatkan penghargaan Dari negeri sendiri maupun negeri luar: penghargaannya diatara lain ialah, Anugerah Seni Dari Pemerintah ( 1970 ) , Cultural Visit Award Pemerintah Australia ( 1977 ) , South East Asia Write Award dari Kerajaan Thailand ( 1994 ) , Penulisan Karya Sastra Dari Pusat Bahasa ( 1994 ) . Dua kali ia menjadi penyair tamu di Universitas Iowa, Amerika Serikat ( 1971-1972 dan 1991-1992 ) , lalu pengarang tamu di Dewan Bahasa dan Pustaka, Kuala Lumpur ( 1993 ) [ 1 ] . Taufiq Ismail merupakan seseorang yang mempunyai aspirasi politi k dengan rasa nasionalisme yang cukup kuat disertai keimanan sebagai umat Islam yang teguh. Atas karakteristik yang Iowa miliki, Taufiq pun memberi pendapatnya melewati puisi-puisi yang dikarangnya. Keunikannya inilah yang mengantarnya untuk mendapatkan penghargaan-penghargaan tersebut. Banyak contoh-contoh puisi yang menunjukan rasa nasionalisme yang dapat membangun semangat akan citra bangsa dengan gambaran kondisi yang sedang dialami pada Masa tertentu. Banyak juga contoh-contoh puisi yang mempunyai unsur-unsur keagamaan. Contoh-contoh puisinya dapat ditemukan di kumpulan puisi Tirani dan Benteng . Puisi-puisi dalam rangkuman Tirani dan Benteng dikarang pada tahun 1960an dimana Indonesia pada saat tersebut sedang mengalami banyak krisis. Kata tirani datang Dari kata tiran dalam Indonesian Yunani yang bermakna seorang aristokrat pada rain tree dahulu di Yunani. Pada waktu 1960an, terjadi perubahan Dari orde lama ke orde baru. Taufiq Ismail wordplay banyak menunjukan komentar nya Dari sudut aspirasi kepolitikannya dan juga dikaitkan dengan unsur-unsur keagamaan. Bagaimanakah Taufiq Ismail dapat menunjukan sudut pandangnya tersebut kedalam puisi sehingga pembaca dapat mengambil kesimpulan tentang keadaan dan kondisi pada saat tersebut? Disinilah dimana puisi-puisi Taufiq dapat dianalisa untuk mengetahui mengapa kita sebagai pembaca dapat merasakan semangat di dalam jiwa sang penyair terhadap kondisi pada zamannya. Akan ada terbagi dalam tiga bagian: puisi-puisi yang bergerak pada bidang politik, puisi yang bergerak pada bidang politik, dan puisi yang bergerak pada bidang politik dan agama. Dengan adanya pembagian ini, akan lebih terlihat jelas makna dari unsur-unsur politik dan agama yang ingin disampaikan Taufiq. CONTOH PUISI YANG BERGERAK PADA BIDANG POLITIK Salah satu contoh puisi yang mempunyai sifat pada bidang kepolitikan dapat dilihat di dalam rangkuman Tirani . Puisi tersebut ialah Sebuah Jaket Berlumur Darah dan puisi tersebut berbunyi: Ada penggunan diksi atau tata Indonesian yang unik. Menurut saya, kata-kata seperti Kami, mereka, dan semuanya bersifat universal. Ia membuat puisi ini menjadi bagian Dari masyarakat-masyarakat pada rain tree tersebut. Puisi ini seolah-olah berbicara untuk persepsi yang luas dan bermasyarakat. Jaket berlumur darah menunjukkan sebuah perjuangan yang menumpahkan darah dilanjutkan dengan kalimat kami semua menatapmu yang bermakna harapan. Kata jaket mengartikan alma mater parity mahasiswa dan darah mengindikasikan sifat Dari perjuangan. Duka yang agung dan kepedihan bertahun-tahun menunjukkan bahwasannya mereka telah lama menahan rasa sakit yang sangat dalam ; rasa tersiksa. Kata bertahun-tahun memberitahukan kita bahwa kejadian ini tercipta bertahun sebelum pemberontakkan terjadi, 1966. Dengan kata lain, tahun sebelumnya, 1965, ada persitiwa yang telah menyakitkan hati parity masyarakat ; peristiwa tersebut ialah ganyang PKI. Salah satu tokoh yang dapat menyimbolisasikan jaket berlumur darah ialah A.R. Hakim yang tertembak di saat pemberontakkan terjadi. Di come-on kedua, pendapat saya ialah sungai itu menyibolisasikan aparat keamanan. Mereka menahan parity mahasiswa untuk mencari kebebasan. Satu bukti bahwa sungai itu ialah aparat adalah mereka berlapis senjata dan sangkur baja . Sang penyair wordplay membuat parity pendengar atau pembaca untuk berpikir tentang kejadian apabila mereka tengah mundur dan meninggalkan perjuangan mereka selama ini ; mereka akan mematuhi peraturan yang tidak adil . Taufiq wordplay lalu membuat pernyataan di come-on berikutnya bahwasannya mereka telah menatap spanduk-spanduk yang berisi tentang ajakan untuk melawan pemerintahan. Disambung pada come-on berikutnya dimana penyair menyatakan spanduk atau slogan-slogan ajakan untuk memberntas ketidak adilan societal di pemerintahan ini telah tersebar luas ; melalui ocular maupun verbal. Namun yang unik Dari puisi ini ialah puisi ini diakhiri dengan ajakan LANJUTKAN PERJUANGAN! yang berarti mereka, walaupun risau dah gelisah serta merasa tertekan, tetap melanjutkkan perjuangannya untuk membentuk pemerintahan yang lebih baik. Kalimat ini dengan sengaja dikapitalisasikan atau dihuruf besarkan dengan tujuan memberi penegasan atau tekanan kepada parity pembaca atau pendengar bahwa mereka harus tetap melanjutkan perjuangan dan tidak menyerah begitu saja walaupun mereka berlumurkan darah maupun gugur. Alma Mater merupakan simbolisasi akan mahasiswa. Kalimat pertama merupakan pemberian semangat kepada mahasiswa yang berada di tengah demonstrasi epoch reformasi. Dari puisi ini, dapat di lihat bait per come-on bahwasannya sang penyair memberi semangat kepada rekan-rekan mahasiswa agar tetap tegar walau salat satu Dari mereka telah gugur. Sebagai tanda penjelasan yang lebih, ada pula potongan dari come-on pertama dimana dinyatakan menuju pemakaman ; siang ini memberi petunjuk untuk pembaca atau pendengar agar kita dapat mengidentifikasikan salat satu Dari mereka telah gugur. Sebagaimana telah dijelaskan, ada kemungkinan bahwa seseorang yang gugur tersebut ialah A.R. Hakim. Terletak di come-on ke dua, anakmu yang berani ; telah tersungkur ke bumi ; ketika melawan tirani memberi isyarat bahwa kepada orang tua daripada anak tersebut untuk tetap tegar karena anaknya wafat sebagai seorang pahlawan. Kata tirani menunjukkan kita bahwa Si anak tersebut melawan seorang aristokrat yang bertindak seperti penguasa besar karena kata tirani yang berdasarkan Dari Tiran merupakan seorang aristokrat yang cukup berkuasa di rain tree yunani kuno. Pada kesimpulannya, puisi ini menceritakan bagaimana seorang mahasiswa yang tengah memperjuangkan keadilan dengan melawan American ginseng tirani dan lalu gugur. Pengunaan rima yang sama pada come-on kedua seperti berani, bumi, dan tirani dapat memberikan sebuah sentuhan akan perasaan agar makna puisi dapat lebih ditangkap. Puisi di atas melukiskan kejadian demostrasi parity mahasiswa. Terjadi di saat pagi hari tiba, jalan parity mahasiswa wordplay diblokir. Kita sebagai pembaca dapat mengethaui bahwa jalannya telah diblokir Dari potongan kalimat barikade yang telah di oryx . Ketika itu langit pucat ; di atas harmoni membuat seolah-olah mereka yang datang untuk mencari keharmonisan dan lalu diricaukan oleh aparat yang ditetapkan oleh tirani . Di come-on kedua, telah di beritahukan kondisi yang cukup parah di mana parity aparat telah mempersiapkan baju dan persenjataan yang lengkap dan sebaliknya parity pemberontak, mahasiswa, hanya dapat menunggu dengan rasa gelisah. Kondisi yang sangat panas disertai debaran jantung akan penantian aparat di balik kawat. Bendera setengah tiang adalah sebuah petunjuk untuk memberi informasi bahwasannya adenosine deaminase yang gugur Dari mereka. Faktor oleh tertulisnya setengah tiang melambangkan seorang pahlawan yang telah gugur ; Taufiq melihat dirinya dan parity mahasiswa lainnya sebagai pemberontak yang adenosine deaminase untuk membela bangsa. Kata Gayatri yang dikapitalisasikan ialah seorang dewi yang dapat mengiterpretasikan harta, pendidikan, atau wordplay reinkarnasi. Karena puisi ini berhubungan dengan kematian maka asumpsi saya ialah Gayatri di sini merupakan interpretasi Dari reinkarnasi. Reinkarnasi itu wordplay dapat diartikan sebagai rasa semangat yang tiada matinya. Puisi wordplay namun ditutup oleh seorang ibu menengadah ; menyeka matanya yang basah yang menunjukan betapa sedihnya sang ibunda akan anaknya yang menjadi korban. Menurut saya, Taufiq Ismail membuat puisi ini dengan artian untuk menyadarkan kita sebagai pendengar untuk lebih menuaikan perasaan Akan pemerintahan orde lama yang terlihat tidak adil sehingga dunia politik wordplay kacau dan kemiskinan bertambah. Puisi di atas menceritakan suasana setelah serpihan demonstrasi parity mahasiswa dilaksanakan. Terlihat dari cara American ginseng penyair menulis bahwa mereka kurang berhasil dalam upaya melawan aparat setempat karena mereka mempunyai persenjataan lengkap sedangkan parity pemberontak hanya bermodalkan nyali dan semangat. Lalu merekapun mundur, bukan berarti menyerah, hanya tidak berdaya untuk melawan. Pilihan kata seperti merenung memperlihatkan kepada kita sebagaimana mereka tampak cukup kecewa. Mereka wordplay beristirahat di kampus, dan lalu melihat segeromboloan anak mahasiswa Dari Kota seberang seperti Bogor. Mereka dari mana-mana ; semuanya kumal, semuanya tak bicara menunjukkan bahwa mahasiswa Dari Bogor tersebut juga di tengah memperjuangkan epoch reformasi yang baru. Meski mereka terlihat letih dan kumal, mereka pantang menyerah ; menyerah akan senjata Dari aparat yang ditetapkan oleh sang pemimpin. Karena keributan di Masa 1966 ini, parity mahasiswa ini juga sepakat bahwasannya mereka secara tidak langsung melupakan tugas aslinya parity mahasiswa, belajar, karena mereka tidak tahu apa yang bisa terjadi kapan wordplay. Kejadian pemberontakkan tersebut merupakan unsur-unsur politik yang lalu dijadikan ke dalam bentuk puisi oleh Taufiq. Namun, pemberontakkan yang dibicarakan itu berkaitan dengan keguguran dari salat seorang Dari mereka yang ternama ialah di saat Arif Rahman Hakim tertembak. Taufiq wordplay menunjukan keunikannya dalam mengemukakan pendapatnya Dari puisi dengan cara berbeda-beda. Salah satunya ia menggunakan nama temannya itu, Arif Rahman Hakim, di dalam puisinya. Taufiq memulai dengan seruan Kami tidak bisa dibubarkan ; apalagi dicoba dihalaukan ; dari gelanggan ini untuk mengispirasikan masyarakat bahwa mereka tidak akan menyerah. Taufiq pun seakan-akan ingin menyampaikan bahwa semangat yang tinggi dapat menghasilkan pasukan yang kokoh. Sejarah sedang singgah adalah sebuah ekspresi akan petunjuk mereka ingin membuat sebuah perubahan. Di sertai dengan sambutan yang baik untuk merubah Masa lalu sehingga kehidupan yang mendatang akan menjadi lebih baik. Di dalam puisi ini terdapat ingatan untuk pembaca atau pendengar untuk tidak menunda waktu untuk berbuat apa yang telah direncanakan. Lalu, penyair meletakkan nama Arif di dalam puisi untuk memperkuat makna perjuangan yang harus dilakukan secara cepat dan tegas. Menurut saya, kata Arif itu juga dapat diartikan sebagai kebijaksanaan ; jadi, Arif yang telah gugur dapat mengiterpretasikan kebijaksanaan yang hilang. CONTOH PUISI YANG BERGERAK PADA BIDANG AGAMA Taufiq Ismail walaupun seorang yang mengeritik keadaan sosial Dari beragam macam puisi, ia juga merupakan seseorang yang taat dalam beragama. Ia menulis puisi dalam aspek keagamaan yang cukup teguh. Salah satu contoh puisi yang memuat ansur-ansur keagamaan ialah Doa . Puisi di atas berwujud sebuah doa ; percakapan antara manusia kepada Tuhannya. Selain dari judul yang secara jelas memberitahukan kepada kita bahwasannya Iowa sedang berdoa, percakapan kepada Tuhan dapat dilihat dari hurup M yang dikapitalisasikan pada setiap kata yang mengartikan kamu. Ada kemungkin dimana Taufiq Ismail merasa berdosa akan tingkah lakunya yang mengelapkan hati akibat Dari demonstrasi terhadap pemerintahan. Seperti dituliskan di atas, telah nista Kami dalam dosa bersama ; bertahun-tahun membangun kultus ini ; dalam pikiran yang ganda ; dan menutupi hati nurani Taufiq Ismail bersama rekannya tidak sepenuhnya dapat memastikan apa yang mereka lakukan ini merupakan hal yang baik di sisi American ginseng pencipta, namun pemberontakkan ini ialah rasa keinginan untuk mewujudkan pemerintahan yang lebih baik. Akibat dari kontroversi ini, ada kemungkinan Taufiq Ismail memanjatkan doa agar segala kesalahnya dalam bertindak demi kebaikan itu segera diampunkan. Keseriusan T aufiq dalam mempanjatkan permohonan atas pengampunan dosa dapat dilahat dari cara Iowa mengulangi come-on yang berbunyi ampunilah Kami ; ampunilah ; amin sebanyak dua saltwort. Selain menjadi seseorang yang memandang tinggi soal sosial, Taufiq juga peduli dengan keteguhan agamanya. Demikianlah salat satu conoh puisi yang bergerak pada bidang agama yang dikarang oleh Taufiq Ismail. Karena rasa keteguhannya pada keagamaan cukup kuat, ia wordplay namun mencoba mengkombinasikan unsur-unsur keagamaan dengan politik. Bentuk daripada puisi seperti tersebut beragam ; ada yang berupa himbauan dan juga adenosine deaminase yang bersifat nasehat. Kedua komponen puisi itu Akan dianalisa pada bagaian selanjutnya. CONTOH PUISI YANG BERGERAK PADA BIDANG POLITIK A ; AGAMA Seperti yang diinformasikan di atas, ada puisi yang mengkombinasikan antara agama dan politik. Puisi pertama ini Akan mempunyai elemen himbauan. Himbain disini merupakan sebuah puisi yang menceritakan soal seorang ibunda yang merelakan serta mengikhlaskan kepergian anaknya untuk berdemonstrasti melawan pemerintahan yang dianggap salat pada zamannya. Judul dari pada puisi tersebut ialah Dari Ibu Seorang Demonstran . Terdapat pada puisi di atas dimana rasa keagamaan yang bercampur dengan rasa keinginan untuk membentuk epoch reformasi yang baru. Di mulai dengan Ibu telah merelakan hookah ; untuk berangkat demonstrasi ; karena kalian pergi menyempurnakan ; kemerdekaan negeri ini yang menceritakan bagaimana seorang ibu bersedia anaknya untuk berjuang demi hak-hak rakyat yang belum tercapai serta kedamaian sosial untuk seluruh rakyat karena apalah arti kemerdekaan apabila kesengsaraan masih tetap meraja lela. Sang ibu juga bercerita tentang bagaimana aparat langsung menambak mati parity demonstran tanpa melempar gas air mata terlebih dahulu. Ada juga kutipan di atas dimana disebutkan delapan belas tahun yang lalu American ginseng ayah tertembak. Delapan belas tahun yang lalu merukapa periode Indonesia memperjuangkan kemerdekaannya di saat Belanda memasuki Indonesia kembali. demikian, sang ibu tetap ingin mereka, anak-anaknya, untuk tetap berjuang. Ciuman dari ibunda tersebut merupakan simbolisasi Akan doa restu atau persetujuan untuk melanjutkan perjuangan walau berbahaya. Ibunda juga memberi pengajaran agama di balik sebuah perjuangan dengan melafaskan nama Allah sebelum melakukan sesuatu. Melawan orang-orang yang bertindak tidak primanusiawi merupakan bagian Dari jihad dan oleh karena itu sangi ibu ingin mereka untuk berjuang di jalan Allah, sang pencipta, agar mereka selalu mendapat tuntunan yang benar. Dari kalimat sunyi Dari dendam dan kebencian saya menyimpulkan bahwa American ginseng ibu tidak ingin anaknya untuk membawa pemberontakkan ini dengan rasa dendam dan benci. Melawan karena rasa kebencian itu merupakan hal yang tidak baik, maka Dari itu sang ibunda menganjurkan anak-anaknya untuk berjuang di jalan yang Maha kuasa. Puisi di akhiri dengan aksi mulia pamitan Dari ketiga anak tersebut: Iwan, Ida, dan Hadi, untuk melanjutkan perjuangan. Pamitan tersebut menyimbolisasikan ke harmonisan dan juga kata pamit itu berkonotasi perpisahan. Penutupan terakhir yang terd apat di tanda kurung, tanpa menoleh lagi, tanpa kata-kata memberitahukan kita bahwasannya anak-anak tersebut telah rela untuk meninggal. Di dalam puisi ini, terdapat Taufiq Ismail memberi dukungan terhadap pemberontakan melalui unsur-unsur agama. Puisi ini merupakan salat satu contoh bagaimana Taufiq Ismail dapat mengabungkan aspirasi politik dan agama. Sifat dari kepolitikannya dapat dilihat dari dorongan untuk memberontak melawan aristokrat dan juga sifat Dari keagamaannya dapat dilihat dari himbauan American ginseng ibu untuk selalu mengingat kepada Allah dalam berjuang. Unsur politik yang mengandung nilai-nilai agama lainnya yang ditunjukkan oleh Taufiq Ismail dapat dilihat dari puisi Nasehat-Nasehat Kecil Orang Tua Pada Anaknya Berangkat Dewasa. Puisi ini mempunyai elemen yang berupa nasehat. Dapat di analisa bahwa pesan-pesan di atas berakhir pada tingkatan tertinggi yaitu Tuhan. Menyampaikan kebenaran dapat ditujukan kepada kepala pemerintahan rain tree tersebut. Di sambung dengan keyakinan yang tidak dapat di perjual belikan karena hal itu bersifat emosional dan menjadi rakyat yang di terus ditipu ialah tindakkan yang tidak manusiawi. Kalimat ini ditujukan lagi kepada kepala pemerintahan. Selanjutnya, di tujukan untuk semua secara cosmopolitan bahwa tindakan yang zalim harus segera di berantaskan ; termasuk hal-hal seperti pemerintahan yang tidak baik. Pohon-pohon di puisi ini menyimbolisasikan aristokrat-aristokrat yang zalim dan harus ditumbangkan. Bukan lah sang aristokrat seperti itulah yang harus diagungkan, melaikan American ginseng Rasul. Di rain tree 1966 ini, pemimpin berlaku kuasa dan tidak adil ; jadi, bukanlah Pongo pygmaeus seperti itu yang harus diharumkan namanya. Dan yang terakhir, gugur secara syahid di jalan Ilahi merupakan jalan yang terbaik. Seperti mana disebutkan pada puisi sebelumnya, memberantas keburukan ialah suatu pembentukan Dari jihad dimana apabila seseorang mati, dianggap Pongo pygmaeus tersebut mati syahid. Puisi ini sepertinya membandingkan sosok pemimpin dengan cara memberitahukan kepada kita bahwasannya bukan Pongo pygmaeus yang seperti mereka miliki di rain tree itu yang harus diagungkan, melainkan sosok seperti Rasul. Pengunaan rima yang sama pada puisi ini juga dipergunakan untuk memberi sentuhan kepada perasaan kita agar dapat memahami arti yang ingin Iowa sampaikan. Taufiq menyempatkan unsur agama di dalam nasehat tersebut yang secara tidak langsung mencerminkan bahwa Taufiq merupakan sosok yang mempunyai keteguhan dalam beragama. KESIMPULAN Kesimpulan dari semua puisi di atas ialah mereka berbicara untuk cosmopolitan serta makna yang cukup dalam untuk keadaan dan kondisi pada rain tree tersebut. Dapat terlihat pada seluruh puisi di atas, saya memilih epoch tahun 1966. Tahun 1966 merupakan epoch reformasi dimana keributan tengah terjadi ; jejak-jejak bekas PKI ( Partai Komunis Indonesia ) masih tersisa, revolusi yang cukup mengempar, dan perubahan orde lama. Banyak terdapat unsur-unsur kritik politik dan keadaan sosial. Di dalam kritik-kritik tersebut, Taufiq menyempatkan diri untuk meletakkan sisi keagamaan. Dari pernyataan ini, kita dapat mengetahui Taufiq Ismail ini ialah seseorang yang mempunyai keteguhan dalam beragama dan selalu bertindak dalam kriteria-kriteria yang ditentukan dalam agamanya. Ada kalanya dimana Iowa mungkin sedikit takut akan dosa yang Iowa lakukan di saat berdemonstrasi, maka Dari itulah Iowa menunjukan rasa hibanya Dari puisi doa . Mengapa pada awalnya saya mengatakan universal? Saya mengataka n cosmopolitan berdasarkan kata kita yang terus dipakai oleh Taufiq dalam menulis puisi ini. Kata kita terus dipergunakan karena mengandung arti kebersamaan. Mereka secara bersama-sama berontak terhadap pemerintah. Dengan menggunakan kata kita, puisi wordplay akan terasa lebih dramatis karena perasaan yang mendengar atau membaca akan lebih kompak antara satu dengan lainnya. Segala kita di puisi ini mempunyai tujuan yang sama sehingga mereka semua terlihat bersatu. Taufiq Ismail membuat puisi-puisi ini seolah-olah parity mahasiswa adalah orang-orang yang benar. Apakah demikian? Itu tergantung kepada yang menginterpretasikannya. Walau bagaimanapun juga, Taufiq Ismail tetap menjadi seseorang yang legendaris di mata saya karena keunikannya. Ia unik dalam membuat kritik yang bersifat samar-samar namun melekat di jiwa. Seperti halnya puisi Arithmatik Sederhana, puisi ini merupakan puisi yang sangat sederhana dan lalu kritiknya wordplay terlihat samar, namun Pongo pygmaeus secara t idak langsung dapat merasakan efek sampingnya. Ada pula puisi yang berbentuk restu seorang ibu yang merelakan anaknya untuk bergegas melawan tirani. Puisi ini dapat menjadi sebuah himbauan untuk parity ibu-ibu untuk merelakan anak-anaknya berjuang. Dukungan atas semangat wordplay dapat dicurahkan melewati puisi, seperti puisi Sebuah Jaket Berlumur Darah. Pada puisi ini terdapat seseorang yang gugur. Orang yang gugur tersebut merupakan salat satu keguguran yang cukup dikenal oleh masyarakat, yaitu keguguran Arif Rachman Hakim. Ada juga puisi yang diciptakan berupa nasehat. Nasehat ini mempunyai alur cerita yang menyentuh permukaan agama ; contohnya, Nasehat-Nasehat Kecil Orang Tua Pada Anaknya Berangkat Dewasa. Apabila dianalisa, puisi Taufiq Ismail sering mempunyai unsur keagamaan terutama di saat puisi-puisi tersebut berwujud nasehat. Hampir segala karya Taufiq Ismail mempunyai pesan moral atau himbauan untuk kita di balik puisi-puisinya ; dengan cara yang berbeda-beda, Taufiq membuatnya unik dan berbeda. Bibliography Taufiq Ismail . Wikipedia Indonesian Indonesia, ensiklopedia bebas. Web. 02 Dec. 2009. A ; lt ; hypertext transfer protocol: //id.wikipedia.org/wiki/Taufiq_Ismail gt ; . TIRANI dan BENTENG. Web. 02 Dec. 2009. A ; li ; hypertext transfer protocol: //kelip2.multiply.com/journal/item/44 gt ; . Taufik Ismail | Penyair | Ensiklopedi Tokoh Indonesia. Tokoh Indonesia Ensiklopedi Tokoh Indonesia Ensikonesia | Tokoh Nasional Indonesian Famous | The Journalistic Biography. Web. 02 Dec. 2009. A ; lt ; hypertext transfer protocol: //www.tokohindonesia.com/ensiklopedi/t/taufiq-ismail/index.shtml gt ; . Tiran . Wikipedia Indonesian Indonesia, ensiklopedia bebas. Web. 02 Dec. 2009. A ; lt ; hypertext transfer protocol: //id.wikipedia.org/wiki/Tirani gt ; . Ismail, Taufiq. Tirani ; dan, Benteng dua kumpulan puisi. Djakarta: Yayasan Ananda, 1992. Print. Taufiq Ismail, Janji untuk Bertindak, dan Komunitas Terbayang. Kabut Institut. Web. 02 Dec. 2009. A ; lt ; hypertext transfer protocol: //kabutinstitut.blogspot.com/2008/05/taufiq-ismail-janji-untuk-bertindak-dan.html gt ; . Tirani dan Benteng. Mengumpulkan Puisi Membaginya Juga. Web. 02 Dec. 2009. A ; lt ; hypertext transfer protocol: //pecintapuisi.wordpress.com/category/taufiq-ismail/tirani-dan-benteng/page/2/ gt ; . hypertext transfer protocol: //id.wikipedia.org/wiki/Taufiq_Ismail

Top Facts About the 13 Original Colonies

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Current ethical issue of abortion

Current ethical issue of abortion Abortion in relation to Natural Moral Law and Utilitarian Ethics Aran Cauchi The current ethical issue of abortion is a broad and complex ethical issue which can be approached from many moral and ethical directions. Two such directions can be the deontological Natural Moral Law and the teleological or consequentialist Utilitarian ethics. Abortion, from the Latin aborior, to pass away, is an induced termination of a pregnancy. Historically, as today, an abortion is the focal point of much controversy. The laws governing abortion have changed considerably in the last fifty years to accommodate abortion as an option for a pregnant woman. A landmark US case giving a mother right to wilful abortion occurred in 1973 set in motion by a woman called Jane Roe in Dallas, Texas. Roe wished to terminate her pregnancy, but in Texas at the time, only victims of rape or incest could procure a legal abortion. The case reached the Supreme Court where the judges ruled that abortion was a constitutional right to women, overturning laws in every state which denied abortion to women through medically qualified doctors. Abortion is now legally allowed in many western countries for women. Since the legality of abortions came into effect, much debate has occurred from opposite so called pro-choice and pro-life groups, gathering many argumen ts from both deontological and teleological ethics. Utilitarianismis the idea that themoral worthof an action is determined solely by its contribution to overallutility: that is, its contribution to happiness or pleasure as summed among all people.[1] Utilitarianism places no emphasis on whether an action is right or wrong, right is only so once the pleasure has been decided to outweigh the pain in the circumstances resulting from the decision. Pleasure, in early Utilitarian thinking, was only concerned with the physical, e.g. being well fed. John Stuart Mill later argued that pleasure was also quantifiable in intellectual and spiritual terms. These higher pleasures he argued outweighed the lower pleasures. Mill proposed, for example being well fed, at the expense of a mans spirituality was a lesser pleasure, and in effect, not as right as a spiritually enlightened man who was hungry. The hungry man experiences higher pleasure, as spiritual enlightenment lasts significantly longer than the feeling of being well fed. Consequentialist Utilitarians would argue that abortion is an entirely neutral act. The consequences resulting from the abortion determine the rightness. A specific system of measuring the pleasure against pain can be utilised called Hedonic Calculus. Hedonic Calculus first proposed by Jeremy Bentham, measures pleasure/pain through eight categories: Certainty Duration Extent Intensity Remoteness Richness Purity[2] This calculus subjectively determines if the pain outweighs the pleasure in a scenario of a potential abortion. A mother may need an abortion to save her own life if it is in peril due to her pregnancy, she cannot afford to leave her children motherless. This scenario, shown through Hedonic Calculus allows abortion to be the right choice as 1. There is a high certainty the mother will die, 2. The duration of mourning for the family would be very long as would the duration of risk to her other children, 3. The pain and suffering for her surviving family would be very great and so on. A different scenario in which the mother seeks an abortion so she can go on a holiday would be morally wrong as from categories: 2. the pleasure of a child will last years compared to that of a comparatively short holiday, 4. The intensity of the pleasure of a child is much greater and higher significance as it is emotional and spiritual than a physical and emotional holiday. The taking of a life can be justified in Utilitarianism as there are no standing rules of what is right or wrong for a general scenario, i.e. abortion. Every circumstance is different and warrants a separate evaluation to determine the correct action. Natural law is a branch of deontological ethics, deon meaning duty in Latin. Natural lawor thelaw of natureis a theory that posits the existence of a law whose content is set bynatureand that therefore has validity everywhere.[3] These laws, created by God, are discernible to all peoples and are thought of as moral absolutes, natural moral law theory implies that wediscovermorality we do notinventit,'(J.P. Moreland, What Is Natural Moral Law). It is mans duty to be rational, and as God is rational too, it is rational that humans must love God. Thomas Aquinas, a figurehead for natural moral law proposed five primary precepts and other secondary precepts. The primary precepts proposed where: The continuation of the species through procreation The education of children The desire to live in society The worship of God The preservation of the self These precepts are considered in natural moral law to be the most basic aspirations of all humans. Aquinas believed that all humans wished to do good and follow the precepts but through ignorance to the Natural Moral Law, some could do wrong. Aquinas argued that good ethical decisions could be arrived at by reason alone. Humans have the power of deducing what is good and what is wrong through application of their conscience. Natural Law, being deontological, imposes inalienable rules that cannot be broken. Natural Law can be seen as order provided by nature which exists for a purpose. A common criticism of Utilitarianism would be the difficulty of its real world application. The theory of a decision may be morally sound, but the limitless unexpected permutations prevent proper ethical conduct from occurring once theory is put to practice. The Tribunal of the Holy Office, a catholic authority was once queried on the 4th of May, 1898 as to whether a foetus was allowed to be removed from its womb before natural course did so. The tribunal resolved that there was no exception to natural birth, even inducing premature labour with the intention of saving the babys life. However, if life saving surgery were to be performed on the mother, which would have consequences on the growing foetus, it should not be maintained that the fetal(sic)lifeis thereby directly attacked. Theevilis not made a means to obtain thegoodeffect; for this would be to doevilthatgoodmight come of it.'[4] This fulfils the Natural Law requirement of the act of being good as separate from the concept of doing good. To be morally correct, one must not embark on a course of action which is right purely to obtain an evil or vain end. The right must be to cause neutral or correct consequences. This certainty of rules and moral action allows the system of Natural Law to be an unquestionable authority if placed alongside Utilitarian ethics which are in permanent flux. The Catholic Church supports the notion of ensoulment, where at conception a foetus is given a soul by God. A soul is viewed as a separate form to the physical body, but is linked inextricably until death. The act of abortion goes against the first precept of Natural Law, denying the continuation of the species through abortion. Even if that abortion would lead to saving a life, the authority to kill a foetus does not rest in humans hands. It is inhumane to end the life of a baby, as natural law theory holds;one may never directly intend to kill an innocent human being[5]. After conception, Natural Law argues that the foetus is human so is equal in right to life as its mother. There is no greater worth placed on the mother living than the child as both are considered equal. Utilitarianism would argue against the inflexibility of the rules of Natural Law regarding to the preservation of a childs life. Utilitarians would argue that greater suffering may be caused by the preservation of a foetus life. The mother of the child may be a chronic drug addict, and the chances of the baby growing up disadvantaged are high. It could be argued that the mother may not be fit to care for a child and the child would suffer a hard life, through mal-parenting and possible separation from the mother in later years. A possible course of action would be a wilful abortion by the mother to prevent suffering of a child. The rigidity of Natural Law allows no exceptions to be made, even if the pleasure resulting from an abortion vastly outweighs the pain. This rigidity of laws could cause unnecessary harm to many people. Correct decision making can stem from both deontological and consequentialist ethics. While Natural Moral Law argues that the laws of nature are absolute, Utilitarianism argues that no laws constantly serve the greatest good, and only through flexibility can good be achieved. The primary precepts of Natural Law indicate clearly that abortion is wrong so far as the taking of an innocent life, and interrupting the natural result of procreation. Utilitarianism states that abortion, like all actions is an entirely neutral act until the consequences are evaluated. Both ethical systems allow an opportunity for an individual to formulate an understanding of, and ethically right decision on abortion. http://en.wikipedia.org/wiki/Utilitarianism http://tutor2u.net/blog/index.php/religious-studies/comments/abortion-and-ethical-theory/ Natural Law,International Encyclopedia of the Social Sciences. http://www.newadvent.org/cathen/01046b.htm http://www.lifeissues.net/writers/irv/irv_08natlaw.html

Man’s Struggles of Fate by the Curse of Birth in Eugene ONeills A Lon

Man’s Struggles of Fate by the Curse of Birth in Eugene O'Neill's A Long Day's Journey into Night Eugene O’Neill’s A Long Day’s Journey into Night deals with tragedy and its attendant focus on character rather than plot. Another emphasis on the play is on the past that ceases to haunt his characters. O’Neill’s characters of A Long Day’s Journey into Night struggle with the past. These characters all seem to agree with Mary Tyrone who claims that a person â€Å"can’t help being what the past made him† (Baym 1313). The fact that a character can struggle with his or her past suggests that the past is something open to question, changeable, and perhaps even unknowable. Patricia Schroeder says â€Å"The past as it invades the present or as individual characters interpret it had little currency on the formally realistic stage† (Schroeder 30). O’Neill’s characters of A Long Day’s Journey into Night reveal the ongoing past gradually and continuously throughout the play. As one reads the play, he or she can see O’Neill deal with his own past through these characters. For Eugene O’Neill, there is only one real subject for drama: The subject here is the same ancient one that always and always will be the one subject for drama, and that is man’s struggle with his own fate. The struggle used to be with the gods, but it is now with himself, his own past. Implicit in this statement are a number of O’Neill’s fundamental principles in this play and his own life. O’Neill embeds principles of Greek tragedy within a naturalistic play and so fully realizes his lifelong goal of dramatizing â€Å"man and this struggle with †¦ himself, his own past† (Schroeder 30). In this play it is, indeed, the â€Å"struggle† to understand the formative past that s... ...less present of the Tyrones†. â€Å"O’Neill not only challenged the distinction between the past and present, he also broke down the barrier between stage and spectator that had been erected along with the proscenium arch†. The man’s struggle with self, fate and the past is a common theme among many modernist writers. Through O’Neill’s experimentation of eliciting an emotional response through his realistic settings and characters, we learn more about the â€Å"common man.† We all struggle with our pasts and our place in this world. At least through works like A Long Day’s Journey into Night we know that we are not alone in having a â€Å"dysfunctional† family with problems and conflicts. We all have problems, struggles and fears. These elements are just a part of life. Life is taking our past and learning from it so that we can live our present and prepare for a future.

Night By Elie Weisel

To suffer, as defined in the dictionary, means to undergo or feel pain or great distress. Another way to say it is to sustain injury, disadvantage, or loss. And yet another way to definesuffering is to say to endure or be afflicted with something temporary or chronically. If they wereto ask Elie Wiesel what his definition of suffering was, he would have a lot to say and what hetold them would be more horrible than their wildest dreams. It is hard to relate to something ofthe magnitude of Elie’s suffering, without actually being there, but after reading his book I have awhole new understanding and sympathy for the Holocaust victims. Elie’s story took place while he was a very young boy, approximately 14. His friend(town beggar) Moshe, had been somewhat helping with his studies until all the foreigners wereforced to leave the town. Sneaking back in several weeks later Moshe told of the stories that hehad witnessed. They were gruesome accounts of what the Nazi’s were doing to innocentchildren. His stories were payed little attention, but soon the townspeople were being forced toleave and migrate towards ghettos. From there it was just waiting till they were moved by train tothe concentration camps. Once off the train, Elie and his father were separated from Elie’smother and sister, little did he know that he would never see them again. Through bribery andfriendships along the way he managed to stay close to his aging father. Little respect and evenless food was given to the captives while they performed labor intensive tasks in the quarries. During the day work was performed and if anyone was caught doing anything illegal the weremurdered in front of anybody to set an example of what would happen if an escape was tried. Throughout Elie’s horrific ordeal, he would always comment on the night. This wasfitting being the name of the book, but also because that is the time most of us do our reflection. It is time spent alone and it giving a chance to sort out your thoughts and be one with yourself. Nighttime was probably when reality set in. Elie would often compare himself and the othervictims to the trials that Job went through. If you remember, the book of Job did not explain the mystery of suffering but explored the idea of faith in the midst of suffering. It started out as adiscussion between Satan and God on the loyalty of his servants. Satan proposed that if he wereto take away all of Job’s values in life that he would indeed curse the name of God. God agreedto let Job be tested but his live could not be taken from him. So, Satan did take away every thingincluding his family, his house, and all of his livestock. Then to top it he afflicted Job with boilsand sores all over his body. Job had no idea all of this was being done to him but his friendsseemed to think that it was because he had done something wrong and God was punishing him forit. Elie felt the same way but at the end of Job’s story God tries to rectify Job’s life to the statefrom which it came. Elie was not as lucky. Elie’s health was deteriorating but his old father felt it worse. They were bothmalnourished but at Elie’s young age he could hold out a little longer. On January 29 were Elieawoke his father was gone. His father lack of health and old age was his downfall. The death ofhis father made Elie and stronger person with only his own well-being on his mind. He no longerhad to worry if his father was keeping up with the work or that he had enough food. He wasliving for himself. This new focused energy is what kept Elie from dying himself. Not too longafter his father’s death the Allies moved in and Elie and the few remaining prisoners wereliberated. This was a time of joy for some but also a time of sadness in remembrance of all whohad gone before them. Before reading this book I had a somewhat skeptic view of what exactly had taken placeduring the war. While reading this book I believed this man’s testimony 100%. It was beyond mycomprehension how something like this could have and did take place. The only thought that Ihad at the completion of this book was, what about the other victims (non-jews). I guess becausethis was only one man’s story and Jews were the only people he saw so that is what he wroteabout. This book really makes you think about all the freedoms that I (WE) take for grantedeveryday. I have learned to view the Holocaust in an all new perspective.

Free Essays on Platos Forms

The question of God’s existence has been debated through the history of man, with every philosopher from Socrates to Immanuel Kant weighing in on the debate. So great has this topic become that numerous proofs have been invented and utilized to prove or disprove God’s existence. Yet no answer still has been reached, leaving me to wonder if any answer at all is possible. So I will try in this paper to see if it is possible to philosophically prove God’s existence. Before I start the paper there are a few points that must be established. First is a clear definition of Philosophy of Religion, which is the area of philosophy that applies philosophical methods to study a wide variety of religious issues including the existence of God. The use of the philosophical method makes Philosophy of Religion distinct from theology, which is the study of God and any type of issues that relate to the divine. Now there are two types of theology, Revealed and Natural Theology. Revealed Theology claims that our knowledge of God comes through special revelations such as the Bible, the Holy Spirit, and the Koran. Saint Thomas Aquinas indicates that Revealed Theology provides what he calls â€Å"Saving Knowledge†, which is knowledge that will result in our salvation. Now Natural Theology is our knowledge of God that one ascertains through natural reasoning, or reasoning that is unaided by special revelations. Saint Thomas noted that this type of reasoning ca n provide knowledge of God’s nature, or even prove his existence, but can never result in the person attaining salvation for as he states, even demons know that God exists. A note must be made before we press on; as one might notice Natural Theology is akin to philosophy of religion in the sense that both use human reasoning in their attempts to explain the divine. The main difference between them of course is the range of the topics considered. Ontological Argument The Ontological Argument, w... Free Essays on Plato's Forms Free Essays on Plato's Forms The question of God’s existence has been debated through the history of man, with every philosopher from Socrates to Immanuel Kant weighing in on the debate. So great has this topic become that numerous proofs have been invented and utilized to prove or disprove God’s existence. Yet no answer still has been reached, leaving me to wonder if any answer at all is possible. So I will try in this paper to see if it is possible to philosophically prove God’s existence. Before I start the paper there are a few points that must be established. First is a clear definition of Philosophy of Religion, which is the area of philosophy that applies philosophical methods to study a wide variety of religious issues including the existence of God. The use of the philosophical method makes Philosophy of Religion distinct from theology, which is the study of God and any type of issues that relate to the divine. Now there are two types of theology, Revealed and Natural Theology. Revealed Theology claims that our knowledge of God comes through special revelations such as the Bible, the Holy Spirit, and the Koran. Saint Thomas Aquinas indicates that Revealed Theology provides what he calls â€Å"Saving Knowledge†, which is knowledge that will result in our salvation. Now Natural Theology is our knowledge of God that one ascertains through natural reasoning, or reasoning that is unaided by special revelations. Saint Thomas noted that this type of reasoning ca n provide knowledge of God’s nature, or even prove his existence, but can never result in the person attaining salvation for as he states, even demons know that God exists. A note must be made before we press on; as one might notice Natural Theology is akin to philosophy of religion in the sense that both use human reasoning in their attempts to explain the divine. The main difference between them of course is the range of the topics considered. Ontological Argument The Ontological Argument, w...

Free Essays on The Summer Before The Dark

â€Å"The Summer Before The Dark† By: Doris Lessing Kate Brown is the typical mother of four children, and the ideal wife. She describes her life as â€Å"an ordinary life which I have been living with regrets of not having done everything I would have dreamed to do†. By the way she describes it, I think her life, as a middle class person, has fallen into the routine of serving her husband and children, mostly forgetting about her need and wants. Also, I think that this is one of the most common problems that happens to any women about Kate’s age, 45 years old. That is why there is not equality among sexes in our society, because woman are visualize as the ones that should serve to their families and others. Kate’s feelings towards this situation made her feel abandoned, forgotten, and worthless. Kate lives in London with her family, but she grew up in Portugal with her grandfather. She is really good at languages, she knows English, Italian, and is perfect in Portuguese. Thanks for her knowledge of language the summer, which she was going to spend alone in Boston, she got hired for a job as an interpreter at Global Foods Organizations. I think that by getting this job she felt really proud about herself, and also she must felt really important because she proved to herself that she was not useless. Besides, by getting this job she was going to feel part of a group which depended and valued her by her skills and knowledge, something that her family no longer appreciated about her. Her marriage with Dr. Michael Browns was very difficult for me to understand. Her feelings were mixed and sometimes she loves being with him, but other times she talks about hating him. Well, every woman would feel like that if their husbands had cheated on them. That is what he did, and in every and every time she has a chance to do it,... Free Essays on The Summer Before The Dark Free Essays on The Summer Before The Dark â€Å"The Summer Before The Dark† By: Doris Lessing Kate Brown is the typical mother of four children, and the ideal wife. She describes her life as â€Å"an ordinary life which I have been living with regrets of not having done everything I would have dreamed to do†. By the way she describes it, I think her life, as a middle class person, has fallen into the routine of serving her husband and children, mostly forgetting about her need and wants. Also, I think that this is one of the most common problems that happens to any women about Kate’s age, 45 years old. That is why there is not equality among sexes in our society, because woman are visualize as the ones that should serve to their families and others. Kate’s feelings towards this situation made her feel abandoned, forgotten, and worthless. Kate lives in London with her family, but she grew up in Portugal with her grandfather. She is really good at languages, she knows English, Italian, and is perfect in Portuguese. Thanks for her knowledge of language the summer, which she was going to spend alone in Boston, she got hired for a job as an interpreter at Global Foods Organizations. I think that by getting this job she felt really proud about herself, and also she must felt really important because she proved to herself that she was not useless. Besides, by getting this job she was going to feel part of a group which depended and valued her by her skills and knowledge, something that her family no longer appreciated about her. Her marriage with Dr. Michael Browns was very difficult for me to understand. Her feelings were mixed and sometimes she loves being with him, but other times she talks about hating him. Well, every woman would feel like that if their husbands had cheated on them. That is what he did, and in every and every time she has a chance to do it,...

Evaluation on the Validity of the Claim That American Public Education Essay

Evaluation on the Validity of the Claim That American Public Education Has Been Consistently Lowering Its Standards and Expectations - Essay Example According to the survey conducted by ‘The National Assessment of Educational Progress’ (NAEP), the result known as â€Å"Nation’s Report Card,† depicted the positive outcomes of the students belonging to 4th, 8th and 12th grade standard on an international basis. Whereas, in contrast to the reports that presented by NAEP, it can be viewed that the scores of the US were much of lower standard in the worldwide context (Gropman, â€Å"Waning Education Standards Threaten U.S. Competitiveness†; Alexander and Leticia 325-327). It has been further argued that the aspect of ‘Downward Mobility’ is haunting the education system of America. The students in the US are avoiding in attending schools and colleges with a fear that their juniors possessing greater education background will be much more educated as compared to them. Further details on the argument for the stand i.e. ‘American Public Education’ is getting consistently lowered in terms of its standards along with expectations have been cited with certain valued observations. For instance, Andreas Schleicher, who is regarded as a special advisor related to education at ‘Organisation for Economic Co-operation and Development’ (OECD) proclaims that "It's something of great significance because much of today's economic power of the United States rests on a very high degree of adult skills - and that is now at risk," (Coughlan â€Å"Downward mobility haunts US education†). This reflects a clear picture about the prevailing education system of America. In support of the argument, the survey report of OECD revealed that the young adults are being more educated than their parents based on the ratio of 1:5. According to the viewpoints of Miles... This paper stresses that it will be a fallacy to judge the failure of American Public education system due to the persistence of various dissimilar viewpoints about the concerned subject matter. It is the result of the series of activities and the political interferences that eventually deprived the public education system of America from being flourished. In the study, it has been argued that racial discrimination, depriving the middle-class families, inequality and rise in the education expenditures are few of the reasons that contributed in consistent failure of American public education system in terms of lowering its standards along with expectations. The author of the paper talks his own oppinion on the problem of American public education which based system have not declined in recent days. There are several governmental policies levied upon the education sector, proving the effectiveness of the American public education system. It is the teachers who play an effective role in determining the development of education system of any nation. This report makes a conclusion that on contrary to the failure of the American public education system, the government is taking initiatives to implement changed rules and policies for improving the same. Furthermore, it has been viewed from the study that public education system of the US greatly affects five vital security fronts that comprise economic growth along with competitiveness, physical safety of the nation, US global awareness and US unity along with cohesion. Thus, it is necessary for the US government to formulate policies on immediate basis to develop the existing public education system of America.

What major internal and external conflicts does the protagonist face Essay

What major internal and external conflicts does the protagonist face - Essay Example s to intervene to help and guide her (symbolically he wants to guide her throughout her life) and at the same time realization dawns on upon him that she has to charter her own course in life. She is the articulator of her destiny. Richard Wilbur compares the writing process to a ship at sail on a body of water by using the rhetorical device of diction. His diction is the pointer to the imagery of a ship to imply that his daughter’s story writing is more than an activity of language: that exercise is like a journey at sea; and his house, the ship and he watching with concern the process of her creating the charter for her life. The protagonist, as the father, wants to give his best to his daughter, but he aware of his limitations. â€Å"My daughter is writing a story,† (l.3) he asserts, and the profound turmoil in his inner world can be gauged by his concern that his daughter is creating a path for herself. The time of trials and tribulations in life has arrived in her life and the father is worried whether she will be able to tackle them effectively. He wants to be with her at every step, offer his helping hand, but he realizes he cannot do that. He chooses the next option, to present before her his own life experiences so that she can pick up some hard lessons from it. The speaker writes: â€Å"It is always a matter, my darling, / Of life or death, as I had forgotten.†(l, 31-32) Mapping out one’s own life is the toughest option for an individual. He is happy that he has taught her to be an independent thinker, but he desires to make her stronger mentally and infuse confidence in her to face life of her own. Wilbur has used writing as a discipline to challenge life. The lesson ingrained in the poem, and the message that he wants to give to is daughter is, as the wise saying goes, â€Å"The pen is mightier than the sword.† The noise of the keyboard relates to the process of struggle the daughter is undergoing and he watches that activity with concern and

Inclusive Education and SEN Essay Example | Topics and Well Written Essays - 2250 words

Inclusive Education and SEN - Essay Example Over the years, different nations have built systems that take care of associates with disabilities. The SEN and inclusion programs have developed a call for the liberty to education for disabled persons in response. The two bear complex linkages through various aspects such as policy interpretation, individual experiences and civic voices. The people in support of the inclusion systems for children with exceptional needs have brought out the idea that inclusive edification becomes essential for all children involved in the learning process. They additionally argue that differences can be a preserve that can be utilized in society development. The implication of all this is that inclusive edification offers to address the learning requirements for all individuals bearing an explicit concentration on the persons susceptible to marginalization and segregation. Inclusion of the people bearing additional needs in the education systems functions as the best or most effective step towards the prevention of discriminatory mindsets, creation of friendly communal backgrounds, developing or transforming the discriminatory society into an all inclusive society and finally achieving the edification goal for every person (Aniftos & McLuskie 2004, 2). The inclusion system implies that democracy has achieved societal action throughout the curriculum offered to all children despite their physical health. Democracy in education has to gain positive attitudes from all people, and the general populace has to be geared up to identify, and value the exceptional uniqueness of every person. Introduction of inclusive learning is meant to bring total transformation in the educational system and build a model through has greater orientation regarding inclusive ideas. To this effect, advanced intellect institutions have to come up with and incorporate new familiarity concerning inclusive learning supervision. The inclusion system raises concerns for teachers on its practicalities and the anomalies that it presents. The concerns have in response has led to development of mind-sets towards children with additional needs since most of them attain low on standard assessments (Robertson 2008, 9). Bearing in thoughts that regular education got strategically designed for typical children, the inclusion of children bearing additional needs means that certain features of special education have to be incorporated into regular education, in an attempt to cater for the assorted learners. The practices may offer barriers to effective learning for other learners even though such practices may seem effective for miniature groups of persons having disabilities (Aniftos & McLuskie 2004, 2). The fact that the traditional models have worked for unique people in the past may be biased taking into thought the recent periods. The medical and social paradigms are the two divergent models of disability that are considered most crucial. The models aim at conveying a better comprehension of disability taking into thought diverse, fundamental aspects. The medical model brings the implication that disability is a personal problem. According to this model, somebody bearing impairment either eyesight, earshot or mobility impairment gets considered as their disabilities. The model can also be referred to as the personal tragedy paradigm considering that it regards the complexities that impaired persons

Barbie-Q Essay Example for Free

Barbie-Q Essay In Sandra Cisneross Barbie-Q, a sudden abundance of flawed Barbie dolls makes the child narrator accepts her own identity and discards societys ideals of women. The initial storyworld is that of materialism and perfection. What the narrator values in her dolls and what she plays with them could be seen as a reflection of her own self image, of what she thinks she should look like and what kind of life she should live. From the first few lines of the story it becomes clear that the narrator of the story is a little girl. She describes the outfits of her barbies, as if reading from the package, to her friend. Yours is the one with mean eyes and a ponytail. Striped swimsuit, stilettos, sunglasses, and gold hoop earrings. The dolls mean eyes reveals the authors critical attitude towards the ideal it represents. This attitude also shows in the title of the story. The Narrator uses second person, as if directly adressing the reader. Who she is talking to is never defined in the story, but it is clear that she is talking to a fellow child. The narration mainly uses only first and second person, which realistically recreates the world of a little girl, where the narrator and her friend are the only people and Barbie dolls the only things that matter. In the second paragraph, the girls repeat societys gender roles in their play: Every time the same story. Your Barbie is roommates with my Barbie, my Barbies boyfriend comes over and your Barbie steals him, okay? The invisible Ken doll could be seen as the authors way of emphasising her point about societys assuptions of young womens interests. The author makes the scene strange enough to catch the readers attention. The flea market scene describes the mundane reality of the narrators neighbourhood which is contrasted with the girls aspirations that are projected to barbie dolls that represent a different social background and lifestyle. The narrator lists the items in the flea markets just like she did with her dolls: Lying on the street next to some tool bits, and platform shoes with the heels all squashed, and a fluorescent green wicker wastebasket, and aluminum foil, and hubcaps, and a pink shag rug, and windshield wiper blades, and dusty mason jars, and coffee can full of rusty nails. This emphasises the contrast. The initial story world is disrupted in the flea market scene as the narrator finds flawed Barbies for sale. This scene develops in the next paragraph as the narrator gets all the Barbies she dreamed of, only all of them damaged by a fire. In the last paragraph, the narrator seems to accept her own social background as she understands that it doesnt matter that they cant afford all the new Barbie dolls. So what if we didnt get our new Bendable Legs Barbie and Midge and Ken and Skipper and Tutti and Todd and Scooter and Rickie and Alan and Francie in nice clean boxes and had to buy them on Maxwell Street, all water-soaked and sooty. The narrator describes her flawed Barbie: And if the prettiest doll, Barbies MODern cousin Francie with real eyelashes, eyelash brush included, has a left foot thats melted a little-so? This statement could be seen as having a wider meaning, that the child also accepts her own flaws and ends her quest for perfection defined by society.

The Real California Cheese Campaign Marketing Essay

The Real California Cheese Campaign Marketing Essay The Real California Cheese Campaign is a great example of a prosperous, positive promotional campaign. This campaign originated because of a study conducted by the Stanford Research Institute to improve the waning dairy industry in California. The California Milk Advisory Board (CMAB) is a state agency responsible for promoting California dairy products (Belch 297). The CMAB took the information from the study to develop and implement a highly effective integrated marketing communications plan. In order to have a profitable advertising campaign, there must be an integrated marketing communications plan in place. Our textbook defines integrated marketing communication as, a strategic business process used to plan, develop, execute and evaluate coordinated, measureable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value (Belch 12). The Happy Cows campaign did this for the cheese industry in California. First, there was the planning stage when the CMAB appointed the Stanford Research Institute to conduct a survey. Then the plan was developed and the CMAB decided to put the Real California Cheese seal on all their products for brand identity (Greenwald 1). The integrated marketing communication plan was implemented in 1985. This is when they started promo ting Real California Cheese with advertising on television and the radio, in newspapers and magazines, and outdoors. In 1995, the CMAB decided to have an emotional approach to their advertising campaign. During the years 1995 to 2000, the slogan for California cheese was Its the Cheese. In the year 2000, under the direction of a new advertising agency, Deutsch LA, the slogan Great Cheese comes from Happy Cows. Happy Cows come from California was introduced (Greenwald 2). In the text video, we watched some of these commercials and they are very funny and entertaining. This campaign portrayed a positive image for California cheese that customers will remember. Our textbook mentions this concept by stating, Marketers generally try to create agreeable messages that lead to positive feelings toward the product or service. Humorous messages often put consumers in a good mood and evoke positive feelings that may become associated with the brand being advertised (Belch 178). Our textbook al so points out that, Humorous ads are often the best known and best remembered of all advertising messages (Belch 199). One of the reasons this campaign is so successful is because people of all ages can understand and receive the message they are trying to portray to the customer. Lastly, the process was evaluated to get feedback from customers. During the evaluation process, people were asked if they recognized who the advertiser was in cheese advertisements and where the cheese they buy comes from (Greenwald 16). The integrated marketing communication plan for Real California Cheese is measureable because of the results of these surveys. It is also persuasive because their profits and consumption percentages have rose significantly because of this advertising campaign (Greenwald 7). Another reason this integrated marketing communication plan succeeded so well is that they used so many customer-orientated advertising sales promotional (Belch 23) tools in stores; for example: sampli ng, demonstrations, coupons, flyers, and banners (Greenwald 4). This success has definitely generated both short-term financial returns and build long-term brand and shareholder value (Belch 12) for this company. It initially increased sales, and continues to do so, as proven by the statistics on page 7 (Greenwald). The Real California Cheese seal played an important role in the success of the entire campaign. This universal indicator shows that the milk used to make the cheese is from California cows (Greenwald 1). Our textbook states that Positioning has been defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition (Belch 56). The Real California Cheese seal is what differentiates this cheese from other cheeses in the market and is used as the primary symbol of their company. This seal is on every package of cheese made in California, as well as on restaurant menus that use the California cheese, and coupons for California cheese. This is an integral part of their integrated marketing communication plan. The Real California Cheese seal gives it brand identity (Greenwald 1). Our textbook describes brand identity as, a combination of many factors, including the name, logo, symbols, design, packaging, and performance of a product or service as well as the image or type of associations that comes to mind when consumers think about a brand (Belch 56). It made a big difference to the program because buyers of the cheese as well as products made with California cheese are easily recognized (Greenwald 1). The advertising agency was assigned to target women ages 25 to 54. They are the main buyer of cheese, have fairly higher earnings than average, and are most likely to be married with a family. They had a yearly budget of $33 million to spend for developing the campaign (Greenwald 3). The Happy Cows personality that was created can be described as fun and entertaining. They use humor and positive imagery in their advertising campaign. Our textbook points out that, One study found that people who enjoy a commercial are twice as likely as those who are neutral toward it to be convinced that the brand is the best (Belch 167). The pros of the campaign are that they were able to reach out to so many people in different ways. They used many different advertising outlets to reach a wide audience. They use mass marketing to advertise their product on radio and national television, as well as on outside billboards, and transportation shelters. In 2004 and 2005, they used mass marketing during the Super Bowl. They marketed Real California Cheese in stores by giving out coupons and samples. This was all part of their identity-building ad campaign (Greenwald 3). They advertise in retail outlets, in the food service industry, and at various trade shows as well (Greenwald 3-5). They actively advertised their campaign, making sure it was positive, and included the Real California Cheese seal. The con of this advertising approach is that it costs a lot of money to maintain. No advertising approach can be continued indefinitely. As we saw in the text video, they have added different animals in their commercials, such as bulls and sheep, which give the commercials more variety. Since internet advertising is constantly growing, they will need to expand their advertising presence on the internet. They already have their own website, but they should expand to advertising on other websites, such as Google or Facebook, which is very popular these days. There are three main consumer promotion tools used by the CMAB, cross-promotions in-store that utilize instant redeemable coupons, in-store product sampling, and self-liquidating premium offers (Greenwald 5). These tactics allow customers to save money, not only on the cheese, but also with products that go with cheese. It allows potential customers to try before they buy the products. They can also have souvenirs of the Happy Cow campaign with merchandise bought from the website. This way is used to reinforce the advertising by keeping the merchandise fresh in the consumers mind with the primary objective of repeat customers (Greenwald 5). Public relations is used as part of the integrated marketing communications program by having articles in premium food magazines tout their many awards for their advertising as well as recipes that use Real California Cheese. Along with their advertising awards, they have won international cheese competitions that are covered by the press. Stories about how the cheese is made are also part of their public relations program. They use different types of magazines and newspapers depending on the angle of interest of the target audience. Not only magazines centered on food are used, but also travel magazines or travel sections of the newspaper are used to reach different audiences (Greenwald 6). The Real California Cheese website homepage exhibits the certification seal for Real California Cheese. This is one way that the seal reinforces the integrated marketing communications program. Other things on the website are: videos of television ads, Happy Cow merchandise and cheese for sale, coupons, maps, recipes, articles, game section for kids, professional section for chefs and restaurant operators (Greenwald 6). All of these things support the other parts of the integrated marketing communications program by putting their name and logo out there so it stays prominent in the customers mind (Greenwald 5). The CMAB used customer surveys to evaluate their IMC program (Greenwald 16). They have won many awards for their creative Happy Cows campaign, so this is another way it has been evaluated. The companys statistics give a numerical indication of the success of the campaign. The cheese production has significantly increased since the start of the campaign because of the increasing demand for Real California Cheese, even internationally (Greenwald 7). Customer satisfaction is a very big part of the success of any campaign. Therefore, they should continue with the coupons and sampling of the product and focus on that. Customer trends are ever changing and no one really knows what the next trend will be. I came up with a few ideas, and then looked at the Real California Cheese website, and most of them were already on there. The Real California Cheese website is full of useful information and different activities (www.realcaliforniacheese.com). One idea that I am pretty sure they have not done yet is having a Happy Cow jingle about Real California Cheese. The cows could hum the jingle while they are grazing contently in the pasture. Janice and Diane could sing the jingle on radio commercials. This jingle could be made into a ring-tone for cell phones. This would reinforce their message by keeping it prominent in the customers mind (Greenwald 5). Another idea I thought of is to have a Happy Cow costume that an employee could wear at events, such as trade shows. This Happy Cow character could be at a restaurant when they first introduce Real California Cheese on the menu, like a grand opening ceremon y. The Happy Cow character would definitely carry the Real California Cheese seal. The California Milk Advisory Board really got it right when they came up with this integrated marketing communications plan. They went through all the stages of a successful integrated marketing communications plan: plan, develop, execute, and evaluate (Belch 12). It has all the elements of success. It is appropriate for all ages, humorous, creative, positive, and non-offensive. The website contains a wealth of information about Real California Cheese, including recipes, coupons, sustainability, and nutritional information. There are also fun activities, videos, pictures, and contests (www.realcaliforniacheese.com).